AWARDS

CHANGE THE GAME

 
 

The Oculus Rift 2018 Holiday campaign hinged on a critical insight into VR gaming—true immersion is triggered by the one-to-one physicality that gamers experience when they become in-game avatars. “Change the Game” became the campaign’s rallying cry, with visual treatments across platforms showcasing this breakthrough sensation.

 
 

Anthem and cutdown spots drove over 5.5M views on digital platforms and over 1M views on CBS.


 
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Anthem

To convey this unique sense of gaming immersion powered by the Oculus Rift and Touch controllers, we cast a diverse set of dancers and choreographers and surrounded their evocative physical movement in mixed-reality game worlds. The trailer made its world debut onstage at Oculus Connect 5, and reached millions of gamers during the broadcast of the Gamers’ Choice Awards on CBS.

TV Commercial

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Campaign Key Art

The conceit came to life in executions that leveraged the Oculus gaming library as a whole, or drilled deeper into the different motions and emotions at play in individual IPs. The result is a campaign that leverages this game-changing breakthrough in trailers, key-art, and a wide variety of social and digital units, both animated and static.

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Social

 

Reached over 9.6M consumers on social and continues to drive engagement and views.


 

Animated Key Art

 

Instagram and Facebook Stories

 
 
 

Instagram and Facebook Carousels

Echo Arena
Raw Data