CHANGE THE GAME
To convey this unique sense of gaming immersion powered by the Oculus Rift and Touch controllers, we cast a diverse set of dancers and choreographers and surrounded their evocative physical movement in mixed-reality game worlds. The trailer made its world debut onstage at Oculus Connect 5, and reached millions of gamers during the broadcast of the Gamers’ Choice Awards on CBS.
Campaign Key Art
The conceit came to life in executions that leveraged the Oculus gaming library as a whole, or drilled deeper into the different motions and emotions at play in individual IPs. The result is a campaign that leverages this game-changing breakthrough in trailers, key-art, and a wide variety of social and digital units, both animated and static.