AWARDS

MARVEL POWERS UNITED VR LAUNCH CAMPAIGN

 
 

Oculus Rift’s mission to create best-in-class, made-for-VR games reached a new high with Marvel Powers United VR. Our mission was clear—tell the world that the wait is over: You can finally become your favorite MARVEL Super Heroes in VR.

 
 

Increased average daily mentions by 374% in the 60 days post launch.


 
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Launch Trailer

After announcing the title in the summer of 2017, the centerpiece to the integrated launch campaign was a hero video that showed a diverse group of young Marvel fans back in the day, when unleashing your inner hero was still just a dream. Forward to the present, where those friends could finally become Wolverine, Dr. Strange, Spider-man and Captain America and battle together in VR against epic Super Villains like Thanos and Loki. A packed room of Super Fans attending the Marvel Games Panel at San Diego Comic-Con saw the world premiere of the trailer, and were among the first in the world to become their favorite Marvel Super Heroes and play the launch build in on-site booths.

 

FULL-LENGTH TRAILER AND CUTDOWN DROVE MORE THAN 4.2M VIEWS ACROSS YOUTUBE, FACEBOOK, AND AT LIVE EVENTS.


 

Pre-Roll Cutdown

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Social

Digital and social campaigns showed fans what it felt like to wield those powers with your own hands, thanks to Oculus Touch. Oculus Rift’s first-ever hardware bundle included custom artwork to celebrate the momentous occasion, and influencer squads, including Marvel’s own Agent M, were down to unbox, team up, and showcase the limitless possibilities of saving the world in VR.

 

Reached over 34.4M consumers on social and drove over 200K engagements (on average: 4.2K engagements per Facebook post, 107 per Twitter post, and 766 per Instagram post. 


 
 

Power in your Hands—Instagram Stories

 

Break the Frame—Facebook

 

Power Tutorials

 

The Wolverine unit drove 1.1M views.


 
 
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Influencer Unboxing

 

The Smosh Games unboxing generated 2.1M views and over 5.8K engagements with a 98% like to dislike ratio.


 

Developer Deep Dive

 

deep dive drove 481K views on Facebook and 6.6K views on YouTube with a 95% like to dislike ratio.